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Are You Squeezing Marketing Leads Or Giving Them Away?
By: Kristy Taylor

What makes some affiliates more successful than others? What is it that separates them and why? Let's take a look at a particular aspect of affiliate marketing and see if you can apply it to your online efforts to help increase your commissions.

One mistake that new affiliates are making all the time is sending their traffic directly to the seller's website. They may be sending that traffic via their affiliate link, but essentially all they are really doing is handing the leads to the seller.

This is such a time waster for the affiliate. If you continue to market this way you will be on a never-ending cycle of "place an advert or article, etc... with my affiliate link then sit back and HOPE they buy". There's got to be a better way of doing this.

Luckily there is. Instead of handing over your traffic directly to the seller, you need to be "collecting" this traffic for yourself first. It doesn't matter how you initially advertise or market the product, if you're sending traffic directly to the seller's website you are missing out on the opportunity to build your own mailing list.

As they say, "The money is in the List". If you can manage to build a list of buyers who all want a particular type of product, you can send them multiple offers with your affiliate link many times over. This sure beats the once-only blast of traffic sent to the seller's website.

A website with a squeeze page (sometimes called an opt-in page) is what you need. This is a webpage on your website that you send your traffic to first. You tease the buyers with some information about the product and weed out all of those who aren't interested. Those that do opt-in are pre-qualified leads, that is, people who are willing to give you their contact details in order to find out how to get more of the information.

Once these buyers have given you their details you can then send them on to the seller's website through your affiliate link. If they buy, great, if they don't buy, you already have them on your mailing list so you can send them another offer later. And another and another. Using this method is actually much less work for the affiliate as they don't need to continuously find huge amounts of traffic and hope for the odd sale here and there.

You can use incentives to get opt-ins, like giving away a freebie of some sort (report or ebook). Also check the affiliate area of the seller's website as they may have some articles and graphics that you can use on your squeeze page.

There are many different types of squeeze pages and also different layouts. Have a look at other affiliate marketer's websites and see how theirs is set out. If you use an autoresponder service to collect buyer's details then they will compile the code that you need to insert into your webpage for the opt-in box.

Hopefully this method of collecting leads and building your list will work better for you than sending the leads straight on to the seller's website. Once you have a squeeze page set up you can start squeezing your leads for profits instead of giving them away and filling up the seller's bank account.

Article Source: http://www.mcsweeny10.net/articles

For free affiliate training visit www.AffiliateTrainingClub.com

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