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How To Emotionally Connect Through Your Fitness Business Website
By: Sean Greeley

One of the most effective tools in your fitness marketing toolbox is your own personal story. Your "origin" story explains how and WHY you got into the fitness business, how and why you are where you are today. And it's got to be deeper than, "I just want to help people." Everyone has an origin story, but most don't bother to tell it. And that's a mistake. Remember, people do business with people they know, like and trust.

Telling your story bonds you to your prospects. It creates a much deeper emotional connection.

It makes you a REAL person in their eyes, and distinguishes you from the cold, sterile 'business' world they encounter every day.

The most compelling thing you can ever do is be authentic. People crave authenticity, desperately want to connect, and need to trust.

Help them do that by sharing your story.

Start by writing it down. Don't censor yourself, just let it spill out onto the paper (or word doc). Write your entire story.

Then set it aside for a day or two. Come back to it with fresh eyes and begin to edit it down and tighten it up.
Then post it to your fitness business website's "About" section. (Parts of your story can be weaved into all your sales copy, too.)

You can also have someone video tape you telling your story and include that on your site and in your YouTube channel.
Your fitness business "about" webpage will generally be one of the most visited pages on your website, so you want to invest the time to make the information there interesting, authentic and compelling.

BIG TIP: Since we know the "about" page gets a lot of visits (because people always want to know WHO they will be doing business with should they choose you), it's vital you have at least the first two elements listed below on your "about" page, in addition to your story:

1. Good pictures" not just the traditional head shot, but also more personal/interesting pics. Remember, authenticity.
2. Lead generation" at the bottom of you should offer a 'Special Report,' and also include a consultation opt-in form. Remember, after reading your origin story, if done correctly, people will feel strongly about you at this point, and more inclined to take the next step.
3. Video" a great place for you to bond with video is on this page. Just be sure to include a call to action at the end.

Remember your personal story, explaining how and why you got into the fitness business, is one of your most effective tools in your fitness marketing toolbox, so be sure to use it and leverage it through your website and marketing.

Article Source: http://www.mcsweeny10.net/articles

He has pioneered the use of direct response marketing and advertising in the fitness industry. For more information on his famous fitness marketing campaigns (including the "Icing the Cake" sequence) go to: www.fitnessmarketingmuscle.com/category/fitness-marketing/

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