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The 5-Cent Fitness Marketing Strategic Alliance Flyer
By: Sean Greeley

According to Time magazine, two of the expenses people are NOT cutting back on during this recession are movies (escape) and beauty (feel good). Let's look at how we can leverage that information to create a cool fitness marketing tactic and tool...that's cheap...that works...and that can be systemized!

In your town there's gotta be at least a couple of nail salons, spas, and beauty salons. Find out the names of these places and then create a simple "Recession Buster" free gift these places can give away to their customers, Beauty salons serve your ideal clients.

For personal training: The fitness marketing flyer could offer two free personal training sessions plus a 7-day meal plan (or whatever you want the offer to be).

For Boot Camp: The flyer could offer a free week of camp.
Be sure you clearly show the value of the offer (e.g. $97 Value or $49.95 Value), and some benefit-copy and testimonials.

Then, as the "icing on the cake" -" include a drawing to win dinner and movie for two.

So the offer looks something like this:

Free $49.95 "Recession-Buster" Gift From XYZ's Nail Salon
BECAUSE WE LOVE OUR CUSTOMERS! (that's an important bit of copy)

Use this flyer to get one free week of fitness boot camp...PLUS...you're entered to win a $100 NIGHT ON THE TOWN (dinner for two at XYZ restaurant and two movie tickets)

From there it's all about a call to action with urgency and response mechanisms (use a deadline date, make it easy for them to respond" driving to a landing page and/or the phone).

Keep the flyer simple" it doesn't have to be a work of art. Just make it clear what the offer is, who it's from and the reason why.

Create one (just one) flyer with the name of each salon, spa or nail place. Then hop in your car and go talk to the owner or manager...of the most popular, heavily trafficked business first.

Show her the flyer, explain why you're doing this (it's win-win), tell her you're going to make the same offer to these other competing businesses (show her the other flyers you've created), but let her know that if she's willing to make sure this flyer gets into the hands of every single one of her customers over the next week...you'll give her an "exclusive."

That little bit of take-away selling goes a long way to get people aligned with you and "buying into" the program. Just don't be too abrupt about it, and be sure you tell her you came to her first because she's got the best salon in town (pay a compliment).

A busy salon might have a couple hundred customers in a week. Find out how many they average, let's say it's 200/week, then add another 50 just in case, and go copy 250 flyers and bring them back to the manager (don't expect them to make the copies for you).

Your total investment: 250 flyers at 5 cents each = $12.50 Two hours of your time = ? Dinner and movie for 2 = $100 (and you could probably get this for half price if you negotiate a little with the restaurant manager, showing him how you're using his restaurant name on all these flyers" giving him some free advertising).

So, for a "hard" investment of $112.50 (or less), you get your offer in front of 200 women who ARE SPENDING MONEY RIGHT NOW to take care of their appearance.

That's a critical point. You're not marketing to just anyone, you're going after your ideal target market here.
Think you might be able to pull a few clients out of that?
It's not a magic bullet...it's just another fitness marketing "pole in the water"...that works!

Article Source: http://www.mcsweeny10.net/articles

He has pioneered the use of direct response marketing and advertising in the fitness industry. For more information on his famous fitness marketing campaigns (including the "Icing the Cake" sequence) go to: www.fitnessmarketingmuscle.com/category/fitness-marketing/

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